They should have left well enough alone.

We were all doing fine. We kept quiet and kept to the shadows, but we we’re doing fine. The Norms had no idea we were keeping them safe, but that’s the way we wanted it. Nobody’s supposed to believe in ghosts nowadays.

And then they start advertising it.

Selling supernatural encounters to the masses; pushing the dead right up against the living like sharks behind aquarium glass. And they’re making fat stacks off it, too. We’ve been half expecting a Kerberos to come up from the Underworld and lay down the law… but strangely nothing’s happened so far.

It’s going to end badly; we know it’s going to get out of hand.
We have to stop it before that happens.

Ghosts "R" Us: Capitalism in the Underworld